„Our vision is to create a perfect market between communication, research and organization“


What does your busi­ness or insti­tute get for the mon­ey it spends on com­mu­ni­ca­tion strate­gies used until now    


Com­mu­ni­ca­tion exists: how can I make it most suit­able for my needs?
Com­mu­ni­ca­tion exists: how can I han­dle it bet­ter?


Extra­or­di­nary peo­ple are inspired when they are faced with unusu­al ideas in an excep­tion­al­ly favor­able set­ting.    


EIMO is a strate­gic part­ner aim­ing to assist and sup­port major busi­ness­es, finan­cial bod­ies, inter­na­tion­al orga­ni­za­tions, com­pa­ny exec­u­tives and oth­er lead­ing play­ers of the finance world in deci­sion mak­ing regard­ing media and com­mu­ni­ca­tion strate­gies. 

EIMO offers its clients tai­lor-made con­sul­tan­cy ser­vices in eco­nom­ic ori­en­ta­tion, media man­age­ment and deci­sion mak­ing, ensur­ing suc­cess in this rapid­ly chang­ing media envi­ron­ment. By con­duct­ing spe­cial­ized sci­en­tif­ic research in co-oper­a­­tion with pres­ti­gious uni­ver­si­ties and orga­niz­ing net­work­ing events, EIMO offers a com­pre­hen­sive range of ser­vices designed to meet indi­vid­ual needs guar­an­tee­ing tai­lored solu­tions.


Media analy­sis

What does your busi­ness or insti­tute get for the mon­ey it spends on com­mu­ni­ca­tion strate­gies used until now? By means of a tai­lored pro­ce­dure of media equiv­a­lence analy­sis devel­oped by EIMO, a base­line media val­ue will be deter­mined for each com­pa­ny and insti­tu­tion. 

Opinon Research 

EIMO works with the pub­lic, vol­un­tary and pri­vate sec­tors in areas of research that cov­er a wide range of social issues such as sports, cus­tomer rela­tion­ship, spon­sor­ing.


Netnog­ra­phy is essen­tial­ly the study of online behav­ior. The def­i­n­i­tion is as fol­lowes:  “The branch of ethnog­ra­phy that analy­ses the free behav­iour of indi­vid­u­als on the Inter­net that uses online mar­ket­ing research tech­niques to pro­vide use­ful insights. 


Trans­for­ma­tion and trans­ac­tion

Com­mu­ni­ca­tion exists: how can I make it most suit­able for my needs?

Communication exists: how can I handle it better?

EIMO strong­ly believes that there are two cen­tral ques­tions to media opti­miza­tion, trans­for­ma­tion and trans­ac­tion. Trans­for­ma­tion is how you can alter the com­mu­ni­ca­tion process­es and inte­grate new media envi­ron­ments. Trans­ac­tion is how each par­tic­u­lar indi­vid­ual, such as a com­pa­ny exec­u­tive or head of an orga­ni­za­tion, can respond effec­tive­ly to chal­lenges in each media envi­ron­ment.
EIMO pro­vides CEOs and oth­er key play­ers the sup­port in being part of the new media era.

Key Per­son Net­work­ing

The expert net­work of EIMO has a con­sul­ta­tive func­tion and advi­so­ry role for com­pa­nies and asso­ci­a­tions with regard to the dig­i­tal trans­for­ma­tion of their com­mu­ni­ca­tion. What is the best posi­tion­ing for the indi­vid­ual com­mu­ni­ca­tion, how can mes­sages be medi­a­tized, how can new tech­nolo­gies be applied and how to cre­ate sen­si­ble and suc­cess­ful com­mu­ni­ca­tion strate­gies? These are fun­da­men­tal ques­tions in an era of dig­i­ti­za­tion. Our experts and pro­fes­sors that are deal­ing with these impor­tant top­ics would be hap­py to sup­port you as our cus­tomers.


Extra­or­di­nary peo­ple are inspired when they are faced with unusu­al ideas in an excep­tion­al­ly favor­able set­ting. 

EIMO aims to bring peo­ple togeth­er in order to share mutu­al inspi­ra­tion, expe­ri­ence and knowl­edge. The EIMO Acad­e­my is exact­ly doing so. Sci­en­tists and peo­ple com­ing from dai­ly prac­tice meet reg­u­lar­ly in small groups and talk on dig­i­tal trans­for­ma­tion, com­mu­ni­ca­tion and posi­tion­ing 


The Sci­en­tif­ic Board is com­posed of respect­ed researchers and inter­na­tion­al experts in their field. Its mem­bers admin­is­trate the projects and stud­ies, review schol­ar­ships, and estab­lish con­tacts with lead­ing fig­ures in pol­i­tics, the finance world and the pub­lic sphere.

Prof. Dr. Gregor Daschmann

born in 1962. Grad­u­at­ed in Com­mu­ni­ca­tion Sci­ence, Pol­i­tics and Psy­chol­o­gy at Johannes Guten­berg Uni­ver­si­ty, Mainz. Worked as a jour­nal­ist from 1987 to 1994. Research assis­tant at the Depart­ment of Com­mu­ni­ca­tion Sci­ence (Insti­tut fuer Pub­lizis­tik) from 1995 to 2002. Received his Doc­tor­ate (sum­ma cum laude) in 2000.Professor for Media and Com­mu­ni­ca­tions Stud­ies at  Hanover from 2002 to 2006.     

In the same time, Chair of the Method­ol­o­gy Sec­tion of the  DGPuK. Since 2006, Pro­fes­sor for Com­mu­ni­ca­tions at the Johannes Guten­berg-Uni­ver­si­­ty, Mainz. 2008 -2011 Chair of depart­ment, 2011–2014 Vice Dean of the Social Stud­ies Fac­ul­ty. Since 2014 Dean of the Fac­ul­ty of Social Sci­ences, Media and Sports. Research areas: media recep­tion, media effects, media psy­chol­o­gy, media struc­ture and organ­i­sa­tion, cus­tomer loy­al­i­ty, empir­i­cal method­ol­o­gy. 

Prof. Dr. Burghardt Tenderich

Burghardt Ten­derich is Pro­fes­sor of Prac­tice at the Uni­ver­si­ty of South­ern Cal­i­for­nia Annen­berg School for Com­mu­ni­ca­tion Jour­nal­ism in Los Ange­les, ‚where he teach­es and writes about strate­gic pub­lic rela­tions and social media. At the Uni­ver­si­ty of Cal­i­for­nia at Berke­ley, Burghardt was the Exec­u­tive Direc­tor of the Cen­ter for Entre­pre­neur­ship Tech­nol­o­gy and a lec­tur­er on entre­pre­neur­ship.

He is a Found­ing Part­ner of TnT Ini­tia­tives, , a social media pub­lish­ing and con­sult­ing firm focus­ing on web and health­­care-relat­ed tech­nolo­gies and on exec­u­tive edu­ca­tion. Burghardt has 20 years-expe­ri­ence in mar­ket­ing and com­mu­ni­ca­tions in the infor­ma­tion tech­nol­o­gy and inter­net indus­tries. Pre­vi­ous posi­tions include Gen­er­al Man­ag­er, North Amer­i­ca, for tech­nol­o­gy com­mu­ni­ca­tions con­sul­tan­cy Bite Com­mu­ni­ca­tions, Vice Pres­i­dent, Pub­lic Rela­tions at Siebel Sys­tems, and Senior Vice Pres­i­dent Part­ner in tech­nol­o­gy agency Applied Com­mu­ni­ca­tions. Burghardt holds an M.A. and a Ph.D. in Eco­nom­ic Geog­ra­phy from the Uni­ver­si­ty of Bonn, Ger­many.


The Euro­pean Foun­da­tion for Media Opti­miza­tion

The ESMO estab­lished in Octo­ber 2012 will co-oper­ate with the Euro­pean Insti­tute for Media Opti­miza­tion in var­i­ous research and mod­el projects aim­ing at pro­mot­ing media cul­ture in Europe.   

Objec­tives of the foun­da­tion

Pro­mo­tion of research in the field of opti­miza­tion of com­mu­ni­ca­tion process­es in com­pa­nies and oth­er orga­ni­za­tions in Europe.
Proac­tive ini­ti­a­tion of a dia­logue between research and prac­tice in the area of com­mu­ni­ca­tion opti­miza­tion in Europe.

The ini­tia­tors behind the foun­da­tion are Hol­ger Schmidt and Joachim Schmidt.

Board of Trustees

The Board of Trustees of  com­pris­es rep­re­sen­ta­tives from com­pa­nies, insti­tutes, and orga­ni­za­tions.
Expe­ri­enced com­mu­ni­ca­tion pro­fes­sion­als:        

Gre­gor Daschmann, Mainz

Hans-Peter Ganz, Bonn

Dieter Kühn­le, Glashüt­ten

Lutz Läm­mer­hold, Stock­stadt

Horst-Wern­er Poppe, Berlin

Moni­ka Schulze, Zürich

Burghardt Ten­derich, San Fran­cis­co


Prof. Dr. Gregor Daschmann
Ralf-Rüdiger Fassbender
PersonNel & ORGANISATIONal Development
Hans-Peter Ganz
Dieter Kühnle
International Sports EVents
Lutz Lämmerhold
Brand communication
Horst-Werner Poppe
International Sports Events
Holger Schmidt
International Sports Events
Joachim Schmidt
Media Strategy
Monika Schulze
Prof. Dr. Burghardt Tenderich
Public Relations


The Euro­pean Insti­tute for Media Opti­miza­tion

Kil­ian­sweg 30
55283 Nier­stein

Tel.: +49 6133 5709 0
Fax.: +49 6133 5709 10
Mail.: info@eimo.org

Gen­er­al Man­ag­er: Hol­ger Schmidt
HRB 44893 Com­mer­cial Reg­is­ter Mainz

Data Privacy Policy    

Our web­site may be used with­out enter­ing per­son­al infor­ma­tion. Dif­fer­ent rules may apply to cer­tain ser­vices on our site, how­ev­er, and are explained sep­a­rate­ly below. We col­lect per­son­al infor­ma­tion from you (e.g. name, address, email address, tele­phone num­ber, etc.) in accor­dance with the pro­vi­sions of Ger­man data pro­tec­tion statutes. Infor­ma­tion is con­sid­ered per­son­al if it can be asso­ci­at­ed exclu­sive­ly to a spe­cif­ic nat­ur­al per­son. The legal frame­work for data pro­tec­tion may be found in the Ger­man Fed­er­al Data Pro­tec­tion Act () and the Tele­me­dia Act (). The pro­vi­sions below serve to pro­vide infor­ma­tion as to the man­ner, extent and pur­pose for col­lect­ing, using and pro­cess­ing per­son­al infor­ma­tion by the provider.

11 Inter­net , Elgen­dor­fer Str. 57, 56410 Montabaur, +49 721 9600

Please be aware that data trans­fer via the inter­net is sub­ject to secu­ri­ty risks and, there­fore, com­plete pro­tec­tion against third-par­­ty access to trans­ferred data can­not be ensured.

Our web­site makes use of so-called cook­ies in order to rec­og­nize repeat use of our web­site by the same user/internet con­nec­tion sub­scriber. Cook­ies are small text files that your inter­net brows­er down­loads and stores on your com­put­er. They are used to improve our web­site and ser­vices. In most cas­es these are so-called „ses­sion cook­ies“ that are delet­ed once you leave our web­site. To an extent, how­ev­er, these cook­ies also pass along infor­ma­tion used to auto­mat­i­cal­ly rec­og­nize you. Recog­ni­tion occurs through an address saved to the cook­ies. The infor­ma­tion there­by obtained is used to improve our ser­vices and to expe­dite your access to the web­site. You can pre­vent cook­ies from being installed by adjust­ing the set­tings on your brows­er soft­ware accord­ing­ly. You should be aware, how­ev­er, that by doing so you may not be able to make full use of all the func­tions of our web­site.

Serv­er Data
For tech­ni­cal rea­sons, data such as the fol­low­ing, which your inter­net brows­er trans­mits to us or to our web space provider (so called serv­er log files), is col­lect­ed: – type and ver­sion of the brows­er you use – oper­at­ing sys­tem – web­sites that linked you to our site (refer­rer ) – web­sites that you vis­it – date and time of your vis­it – your Inter­net Pro­to­col () address. This anony­mous data is stored sep­a­rate­ly from any per­son­al infor­ma­tion you may have pro­vid­ed, there­by mak­ing it impos­si­ble to con­nect it to any par­tic­u­lar per­son. The data is used for sta­tis­ti­cal pur­pos­es in order to improve our web­site and ser­vices.

Con­tact­ing Us
On our web­site we offer you the oppor­tu­ni­ty to con­tact us, either by email and/or by using a con­tact form. In such event, infor­ma­tion pro­vid­ed by the user is stored for the pur­pose of facil­i­tat­ing com­mu­ni­ca­tions with the user. No data is trans­ferred to third par­ties. Nor is any of this infor­ma­tion matched to any infor­ma­tion that may be col­lect­ed by oth­er com­po­nents of our web­site.